Out of the Box
- What do Berets, Bolt-Cutters, and Books have in Common?
- Making Lemonade out of Lemons
- Good Press vs. Bad Press
- Winning Market Share Can be a Great Win!
- Angst Over a Brand That Lets You Down
Lubicom RSS Feeds
What is RSS? (information from Microsoft)
- RSS (Really Simple Syndication) is an XML standard that provides a simple way for Web sites and blogs to syndicate news and information to their readers. An RSS feed provides a list of recent content posted to a Web site, with links to each new page. By subscribing to an RSS feed, you're automatically notified whenever new content that's of interest to you is posted.
- To "subscribe" to an RSS feed, you'll need to install RSS News reader software. Once you've subscribed, the RSS reader periodically checks the feed to see if any new content has been posted. The reader then retrieves any new news added to the feed. The Microsoft Communities Web site has an overview of RSS technology and links to a few RSS readers you can use to read RSS feeds.
Out of the Box RSS Feed
Out of the Box is a collection of strategic marketing articles that Lubicom has published on various topics, trends and ideas in the marketing world. The articles have been published in the Hamodia weekly newspaper circulated on three continents to a readership of well over 100,000.
The name, "Out of the Box" is a term used frequently in business nowadays to describe creative thinking that is not the norm. It is meant to help a business pull away from the pack or separate oneself from the competition. It is to some extent fraught with risk, simply because it is not the run of the mill thinking, but it is at the same time the key to reaching the next opportunity.