It is a rarity in the marketing world to retain a client for 22 years, but LUBICOM has done exactly that with Metropolitan Jewish Health System, which has evolved into a multi-faceted health care delivery network throughout New York City. For much of its history, LUBICOM provided marketing and community consulting services to the different agencies of MJHS, notably branding its nursing homes (Metropolitan Jewish Geriatric Center and Shorefront Jewish Geriatric Center) to their respective communities.
Over the years, LUBICOM has focused on different services of MJHS, including its Jewish Hospice. Its responsibilities grew with the dramatic expansion of MJHS, under its capable CEO, Eli Feldman, and the leadership of President Shmuel Lefkowitz and Vice President of Community Affairs Rabbi Yeruchim Silber.