News & Events

LUBICOM Celebrates 25 Years of Leadership in Strategic Marketing

Posted on 04 06 2009

In the ever evolving landscape of modern Jewish marketing, one thing has remained unchanged for the past 25 years. This constant has been LUBICOM Marketing Consulting’s role as a creative and strategic leader in niche marketing, not only in the Jewish community but in the business and not-for-profit world as a whole. In an age where being fresh and exciting is of utmost importance, such a feat is unusually impressive. LUBICOM has succeeded by staying ahead of the fast-paced industry trends and always providing its clients with quality work and substantial results. The unique combination of expertise and creativity is unparalleled.

Looking back at a quarter of a century of incredible achievement, LUBICOM boasts an impressive spectrum of businesses and not-for-profits that it has served with distinction. The firm handled marketing for Slim Fast and Post Cereals with creative advertising, public relations and special promotions. It took A&B precooked frozen Gefilte fish to a new level. LUBICOM succeeded with a variety of real estate and banking clients, including the Trump Organization in Brooklyn, Community National Bank, United Mizrachi Bank, Berkshire Bank and more recently Liberty Pointe Bank. The list of its icon clients continued over the years, including Wal-Mart, Dannon, Kellogg’s, Welch’s and more. LUBICOM also compiled an extensive portfolio in health care marketing, working with nursing homes, laboratories, and hospitals including the Hospital for Joint Diseases, Continuum, Brookdale and Maimonides.

“While many firms specialize in creative, events planning or media, our focus was always on strategic direction that encompassed the entire marketing mix,” said Menachem Lubinsky, founder, president, and CEO of LUBICOM. “We always addressed the state of the entire business and its competitive positioning before formulating any short or long term marketing approaches.”

Although its successes span many industries, LUBICOM is best known for developing and growing the kosher food industry, particularly through its promotion of kosher as a high end consumer market. Today, the kosher food market is a global industry, with close to $250 billion worth of kosher goods sold in the United States alone. LUBICOM also founded Kosherfest, the world’s only kosher trade show, which is now in its 22nd year and attracts over 7,000 buyers and 400 booths from around the world to its annual event. LUBICOM and its president, Lubinsky, are universally considered the experts on the industry.

Presently, the firm is deeply involved in helping small businesses cope with the recession. Its consulting division is working with many companies in adjusting and formulating business plans that are appropriate for the current economic situation. As the contemporary environment and advancing technology continue to evolve, LUBICOM is certain to continue its tactical innovation while maintaining its timeless core values, and is sure to remain the leader in its field for years to come. Said Lubinsky: “We have always been blessed with a professional team that is well trained and capable of making the adjustments to an ever-changing environment, whether in business or the not-for-profit world.”