http://www.lubicom.com/ en 1@lubicom.com Copyright 2009 2009-07-10T19:25:01-05:00 http://www.lubicom.com/news/menachem_lubinsky_to_present_state_of_global_kosher_market/ http://www.lubicom.com/news/menachem_lubinsky_to_present_state_of_global_kosher_market/#When:19:25:01Z (Boca Raton) Menachem Lubinsky, founder and co-producer of Kosherfest and a leading expert on the kosher market, will deliver a major presentation on the “State of the Global Market” as part of an 8-day cruise to the Greek Aisles, August 17-24 aboard the luxurious Costa Fortuna. The cruise is organized by Kosherica, the leading producer of kosher cruises throughout the world. “I am delighted to be part of a kosher cruise that is arranged by such a highly acclaimed organization that has pioneered in offering luxury cruises to kosher clients,” said Menachem Lubinsky, who is also the editor of Kosher Today.com, the leading source of news and information for the kosher trade. “We are excited with the news that the leading expert on kosher has agreed to join us for the kosher cruise to the Greek Aisles,” said Helit Edelstein of Kosherica. “We pride ourselves in offering kosher passengers a rich and rewarding program in addition to world-class kosher cuisine and the most luxurious passenger liners.” As part of its worldwide kosher cruises, Kosherica recently announced a week-long Jewish Musical Festival at Sea that sails on January 24th, 2010, a program organized in association with the Advancement of Cantorial Arts. Amongst the leading Jewish music entertainers will be such world-renowned cantors and singers as Moshe Stern, Naftali Hershtik and Avraham Fried. Kosherica’s cruises include such destinations as the Caribbean, the icy glaciers in Alaska, the historic cities of the Baltics, and the luxurious Greek Isles. Kosherica offers the finest in kosher cuisine that is of Glatt Kosher, Cholov Yisrael, and Pas Yisrael. All food is prepared under the strict supervision of the MGK (Maritime Glatt Kosher) and elegantly presented on china, white linen and crystal. Since its founding in 1996, Kosherica has hosted more Jewish cruises and Jewish cruise vacationers than all other Kosher cruise companies. Kosherica guests join cruises from around the Globe, including Israel, USA, South America, Europe, South Africa and Australia. (http://www.kosherica.com) 2009-07-10T19:25:01-05:00 http://www.lubicom.com/news/spreading_the_name_of_a_new_upscale_superstore/ http://www.lubicom.com/news/spreading_the_name_of_a_new_upscale_superstore/#When:17:29:00Z Celebrating its 25th anniversary, LUBICOM is certainly no stranger to kosher food. It is considered the pre-eminent marketing firm for the kosher food industry. So it is no wonder that one of its latest initiatives is to promote a new 20,000 square foot upscale kosher supermarket in the heart of Brooklyn’s Flatbush community (1507 Coney Island Avenue). Pomegranate is a new breed of kosher supermarket, a blend of the Whole Foods and Zabar’s wrapped into a magnificent state-of-the art facility. It offers an unprecedented shopping experience to kosher consumers well beyond the immediate area. It features the freshest produce and an unrivaled selection of groceries, salads, dips, homemade dishes, meats, fish, and cheeses. It contains the largest kosher delicacy takeout counter of its kind. “Take Home the Experience” is the tag line developed by LUBICOM, reflecting the immaculately clean store, wide aisles, natural ingredients, valet parking and home delivery. LUBICOM’s marketing team is coordinating a multi-faceted marketing campaign to attract shoppers from throughout the tri-state area. It drives publicity via weekly advertisements, national press releases and regular press events. Some of its major accomplishments include securing a placement for Pomegranate on Good Morning America, a FoxNews feature, a segment on WCBS radio, and articles in a variety of mainstream, Jewish and food publications. Another distinct element of Pomegranate’s approach is its commitment to strengthening family ties and values. Its “Pomegranate Family” program seeks to improve the quality of life of its customers beyond the meticulous aisles of its store and remain deeply connected to its customers.  LUBICOM helps Pomegranate do this through frequent community programming, ensuring that the Pomegranate Family remains close knit. These events included a well attended symposium on Family Harmony, where participants were given Pomegranate magnets with the Top 10 List of “Why Shopping at Pomegranate Promotes Shalom Bayis (family harmony)”. 2009-04-20T17:29:00-05:00 http://www.lubicom.com/news/lubicom_celebrates_22nd_year_of_service_to_metropolitan_jewish_health_syste/ http://www.lubicom.com/news/lubicom_celebrates_22nd_year_of_service_to_metropolitan_jewish_health_syste/#When:17:27:01Z It is a rarity in the marketing world to retain a client for 22 years, but LUBICOM has done exactly that with Metropolitan Jewish Health System, which has evolved into a multi-faceted health care delivery network throughout New York City. For much of its history, LUBICOM provided marketing and community consulting services to the different agencies of MJHS, notably branding its nursing homes (Metropolitan Jewish Geriatric Center and Shorefront Jewish Geriatric Center) to their respective communities. Over the years, LUBICOM has focused on different services of MJHS, including its Jewish Hospice. Its responsibilities grew with the dramatic expansion of MJHS, under its capable CEO, Eli Feldman, and the leadership of President Shmuel Lefkowitz and Vice President of Community Affairs Rabbi Yeruchim Silber. 2009-04-20T17:27:01-05:00 http://www.lubicom.com/news/lubicom_celebrates_25_years_of_leadership_in_strategic_marketing/ http://www.lubicom.com/news/lubicom_celebrates_25_years_of_leadership_in_strategic_marketing/#When:18:52:01Z In the ever evolving landscape of modern Jewish marketing, one thing has remained unchanged for the past 25 years. This constant has been LUBICOM Marketing Consulting’s role as a creative and strategic leader in niche marketing, not only in the Jewish community but in the business and not-for-profit world as a whole. In an age where being fresh and exciting is of utmost importance, such a feat is unusually impressive. LUBICOM has succeeded by staying ahead of the fast-paced industry trends and always providing its clients with quality work and substantial results. The unique combination of expertise and creativity is unparalleled. Looking back at a quarter of a century of incredible achievement, LUBICOM boasts an impressive spectrum of businesses and not-for-profits that it has served with distinction. The firm handled marketing for Slim Fast and Post Cereals with creative advertising, public relations and special promotions. It took A&B precooked frozen Gefilte fish to a new level. LUBICOM succeeded with a variety of real estate and banking clients, including the Trump Organization in Brooklyn, Community National Bank, United Mizrachi Bank, Berkshire Bank and more recently Liberty Pointe Bank. The list of its icon clients continued over the years, including Wal-Mart, Dannon, Kellogg’s, Welch’s and more. LUBICOM also compiled an extensive portfolio in health care marketing, working with nursing homes, laboratories, and hospitals including the Hospital for Joint Diseases, Continuum, Brookdale and Maimonides. “While many firms specialize in creative, events planning or media, our focus was always on strategic direction that encompassed the entire marketing mix,” said Menachem Lubinsky, founder, president, and CEO of LUBICOM. “We always addressed the state of the entire business and its competitive positioning before formulating any short or long term marketing approaches.” Although its successes span many industries, LUBICOM is best known for developing and growing the kosher food industry, particularly through its promotion of kosher as a high end consumer market. Today, the kosher food market is a global industry, with close to $250 billion worth of kosher goods sold in the United States alone. LUBICOM also founded Kosherfest, the world’s only kosher trade show, which is now in its 22nd year and attracts over 7,000 buyers and 400 booths from around the world to its annual event. LUBICOM and its president, Lubinsky, are universally considered the experts on the industry. Presently, the firm is deeply involved in helping small businesses cope with the recession. Its consulting division is working with many companies in adjusting and formulating business plans that are appropriate for the current economic situation. As the contemporary environment and advancing technology continue to evolve, LUBICOM is certain to continue its tactical innovation while maintaining its timeless core values, and is sure to remain the leader in its field for years to come. Said Lubinsky: “We have always been blessed with a professional team that is well trained and capable of making the adjustments to an ever-changing environment, whether in business or the not-for-profit world.” 2009-04-06T18:52:01-05:00 http://www.lubicom.com/news/creating_a_haroeh_es_hanolad_campaign/ http://www.lubicom.com/news/creating_a_haroeh_es_hanolad_campaign/#When:19:43:00Z For a patient suffering from a life threatening illness, the best chance of finding a genetically matched donor lies with those of similar ethno-geographic ancestry. However, the worldwide donor pool is not adequately representative of all ethnic groups. The Gift of Life (Matnas Chaim) Bone Marrow Foundation, based in Boca Raton, FL, strives to overcome the loss of bloodlines following the Holocaust, a consequence that has made the search for genetically matched donors particularly difficult for Jewish patients.  Since 1991, Gift of Life’s targeted efforts have significantly improved the chances that donors will be found for Jewish patients who need transplants. An international donor recruitment organization, Gift of Life has registered a base of over 125,000 donors, found over 5,000 matches and facilitated almost 500 transplants since its inception in 1991. Once Gift of Life registers 300,000 Jewish donors, it projects there will be a bone marrow match for 80% of Jews in the world. For the remaining 20%, Gift of Life is pinning a great deal of hope on its cord blood collection program. Cord blood remains in the umbilical cord and placenta following birth, and is extremely valuable because it is rich in blood forming cells. After a baby’s birth, this blood can be collected and frozen until needed. Preserving the cord blood from an estimated 10,000 delivering mothers would guarantee a match for those without identified matches from the regular donor registration process. Gift of Life chose to concentrate its recruitment efforts for the cord blood program in the Boro Park community of Brooklyn. It began collecting cord blood in local OBGYN practices and has since expanded to include Maimonides Medical Center, the major hospital in the area. Gift of Life has already registered over 1,000 mothers in its program. The challenge for LUBICOM was to secure broad-based support in the community, particularly from rabbis of all backgrounds. To do so, LUBICOM recruited a leading community activist to assist in mounting the campaign; branded a new name for the project, entitled the Haroeh es Hanolad campaign; set up meetings for the Gift of Life executives with leading rabbis; and coordinated an intensive publicity campaign in local media outlets. Through its coordinator, LUBICOM secured many letters of endorsement from leading rabbis, with the expectation that this will lead to many more mothers participating in the program. 2009-01-07T19:43:00-05:00 http://www.lubicom.com/news/philadelphias_jra_hosts_first_jewish_food_community_expo/ http://www.lubicom.com/news/philadelphias_jra_hosts_first_jewish_food_community_expo/#When:16:24:00Z For its annual fundraiser, Philadelphia’s Jewish Relief Agency wanted to show its great appreciation for the tremendous work of its core volunteers as well as educate the public about issues of hunger in the community. The Jewish Relief Agency is a volunteer-driven organization whose goal is to help Jews in need.  Through the efforts of JRA’s network of more than 7,000 volunteers, it provides monthly food relief packages to over 2,500 low-income families throughout the Greater Philadelphia area. The agency was looking to alter the format of its conventional fundraiser, an invitational dinner, as it somewhat limited the event’s scope and impact. The JRA needed a tactic to engage the whole community, yet it could not afford to diminish the funding required to run its programs. To meet these challenges, LUBICOM created the JRA Jewish Food & Community Expo. In an unprecedented celebration of Jewish food, culture and community in Philadelphia, the Expo showcased the best of local, regional and international kosher fare and introduced culinary innovations in the kosher marketplace. Modeled after a consumer trade show, the event had a variety of vendors including packaged food distributors, caterers, bakeries, restaurants, a bookstore, a kitchen equipment supplier, supermarkets, etc. The day was packed with exciting activities such as cooking demonstrations, food tasting, author signings, a cooking contest and an interactive kids’ zone. The community-wide, family-friendly expo was a spectacular success. LUBICOM created the event’s theme, including the name and logo, contacted the vendors, created the marketing material, offered consultation on the program and assisted with the on-site management. By coordinating all aspects of the one-day event, LUBICOM enabled the JRA to achieve its core goals while attaining the vital funding it needed to continue as the leading provider of hunger relief in the Philadelphia Jewish community.  2008-12-26T16:24:00-05:00 http://www.lubicom.com/news/5th_annual_dessert_expo_held_in_atlanta_ga/ http://www.lubicom.com/news/5th_annual_dessert_expo_held_in_atlanta_ga/#When:19:07:00Z As if America’s sweet tooth needed more prodding, an exclusive trade show for the dessert industry recognized a number of great tasting desserts at the 5th Annual Great American Dessert Expo in Atlanta, GA June 1-3, 2007, produced and organized by LUBICOM.  The American Culinary Federation Greater Atlanta Chapter hosted the first ever “Signature Cake Competition” and additional awards were presented to the winners of the second “Small Bite, Big Taste” Competition, a competition reserved for trade show exhibitors. The show, the nation’s first trade show dedicated exclusively to the huge dessert industry, was attended by approximately 3000 industry professionals. Exhibitors who participated in The “Small Bite, Big Taste” Competition, were competing for the following titles: Best New Product, Best Pastry, Best Chocolate and Best Confectionary. Organizers are already planning to double the size of the Great American Dessert Expo next year which will be held April 7-8, 2008 the Georgia International Convention Center adjacent to the airport in Atlanta, Georgia. Dessert Expo will be keeping the family together in expanding the show into The Great American Dessert Experience.  They will be doing even more in presenting the perfect combination to coffee houses, hotels, restaurants, foodservice retailers and more with thought provoking seminars and demonstrations.  2007-06-19T19:07:00-05:00 http://www.lubicom.com/news/kosher_mission_to_israel_a_huge_success/ http://www.lubicom.com/news/kosher_mission_to_israel_a_huge_success/#When:18:59:00Z Leaders of the annual Kosherfest trade show co-produced by LUBICOM and Diversified Business Communications visited a number of major Israeli food manufacturers during a 3-day mission to Israel in June. The visit was coordinated by The Israel Export & International Cooperation Ins. Portland, ME… Menachem Lubinsky, LUBICOM’s CEO headed the trade mission to promote the 2008 edition of Kosherfest, which will take place at the Jacob k. Javits Convention Center in New York (November 11-12). Representing Diversified Business Communications, the co-producers of Kosherfest, was Brain Randall and Hillary Manning. More than 50 Israeli companies participate in Kosherfest as part of the growing involvement of the Israeli food industry in the US kosher market. Israeli food exports to the US have soared to $134 million, with a key component being the kosher food market. Said Lubinsky: “It is quite amazing that Israeli food exports in the first 55 years of the existence of the State of Israel reached $65 million, but that in less than 5 years since then it has more than doubled”. 2007-06-19T18:59:00-05:00 http://www.lubicom.com/news/lubicom_continues_managing_conferences_and_seminars_for_ejf/ http://www.lubicom.com/news/lubicom_continues_managing_conferences_and_seminars_for_ejf/#When:18:44:00Z Phoenix, AZ…The Biltmore Hotel in Scottsdale is the latest venue for a seminar for intermarried couples, sponsored by the Eternal Jewish Family. More than 30 couples as well as the rabbis who are involved in their universally accepted conversion were participants. This was the 8th major event LUBICOM has organized for the Eternal Jewish Family since its inception in September of 2005. The mission of the Eternal Jewish Family is consistent with the Halachic rulings of Hagaon Harav Moshe Feinstein zt"l, to respond to the overtures by intermarried couples who wish to establish a Jewish home, based on authentic Jewish values and universally accepted conversion standards.  Operating under the guidance and Halachic rulings of Harav Yosef Elyashev (Israel) and Harav Reuven Feinstein (America), Eternal Jewish Family helps facilitate and streamline the conversion process through a network of rabbis and batei din located throughout North America and Israel.  The results are conversions respected by every rabbinic authority, both in the US and internationally (including Israel). 2007-05-15T18:44:00-05:00 http://www.lubicom.com/news/lubinsky_addresses_italian_businessmen/ http://www.lubicom.com/news/lubinsky_addresses_italian_businessmen/#When:14:23:00Z Rome… Menachem Lubinsky, President & CEO of LUBICOM addressed a large group of Italian food manufacturers on May 2nd in Rome, as part of an event organized by the Italian Trade Commission and businessman Alessandro Ruben. Mr. Lubinsky addressed the business opportunities in the US for specialty food manufacturers, particularly in the rapidly growing kosher food market in the US. He had addressed a similar conference in 2005 in Milan. 2007-05-03T14:23:00-05:00