News & Events

Spreading the Name of a New Upscale Superstore

Posted on 04 20 2009

Celebrating its 25th anniversary, LUBICOM is certainly no stranger to kosher food. It is considered the pre-eminent marketing firm for the kosher food industry. So it is no wonder that one of its latest initiatives is to promote a new 20,000 square foot upscale kosher supermarket in the heart of Brooklyn’s Flatbush community (1507 Coney Island Avenue).

Pomegranate is a new breed of kosher supermarket, a blend of the Whole Foods and Zabar’s wrapped into a magnificent state-of-the art facility. It offers an unprecedented shopping experience to kosher consumers well beyond the immediate area. It features the freshest produce and an unrivaled selection of groceries, salads, dips, homemade dishes, meats, fish, and cheeses. It contains the largest kosher delicacy takeout counter of its kind. “Take Home the Experience” is the tag line developed by LUBICOM, reflecting the immaculately clean store, wide aisles, natural ingredients, valet parking and home delivery.

LUBICOM’s marketing team is coordinating a multi-faceted marketing campaign to attract shoppers from throughout the tri-state area. It drives publicity via weekly advertisements, national press releases and regular press events. Some of its major accomplishments include securing a placement for Pomegranate on Good Morning America, a FoxNews feature, a segment on WCBS radio, and articles in a variety of mainstream, Jewish and food publications.

Another distinct element of Pomegranate’s approach is its commitment to strengthening family ties and values. Its “Pomegranate Family” program seeks to improve the quality of life of its customers beyond the meticulous aisles of its store and remain deeply connected to its customers. LUBICOM helps Pomegranate do this through frequent community programming, ensuring that the Pomegranate Family remains close knit. These events included a well attended symposium on Family Harmony, where participants were given Pomegranate magnets with the Top 10 List of “Why Shopping at Pomegranate Promotes Shalom Bayis (family harmony)”.