HomeThe CompanyOur ServicesOur ClientsKosherOut of the BoxNews & EventsContact Us

Our Services

Services Overview

Business plans

As a strategic marketing firm, LUBICOM is well suited to help companies produce effective business plans that can either be used for internal purposes, funding opportunities, or reporting. It often creates the business plan as a first step in crafting an integrated marketing and communications program.

Strategic Planning

Successful businesses constantly evaluate their positioning and strategic plans. That includes assessing changed market conditions, demographics, and the overall competitive environment.

LUBICOM business consultants are trained to do a comprehensive analysis of your business, assessing all of the internal and external variables that need to be factored in for future success. At the conclusion of this process, LUBICOM will develop a comprehensive business plan for going forward, specifically highlighting marketing activities.

Marketing Research

LUBICOM conducts both quantitative and qualitative marketing research for products, causes, and institutions. The research includes the following:

  • random sampling
  • focus groups
  • statistical and product analysis
  • market review
  • surveys
  • web surveys
  • test marketing

Some examples of the Market Research that LUBICOM has coordinated are:

  • The value of a brand logo, specifically positioning the corporate identity against competition brands.
  • Projections for foreign government trade agencies of the value of kosher in the US
  • Needs assessment for senior housing and health care.
  • Media readership studies

Public Relations

Click here for full information about Public Relations services

Click here to read LUBICOM press releases

Integrated Marketing Communications

LUBICOM is neither an advertising agency, public relations firm, nor promotions company. It is all of them! LUBICOM believes in the importance of developing and following a strategic roadmap for any business or organization. Its view is that any marketing program should closely follow the strategic plan that considers both short-term and longer-term positioning. LUBICOM's team of experts who are well suited to direct any marketing program that is consistent with strategic positioning. As part of the marketing program, LUBICOM may execute one of the following activities:

Advertising LUBICOM coordinates a comprehensive advertising plan, including creative development, media planning and placement in the ethnic, community, general and trade media.
Direct Response LUBICOM's consultants are expert on effective direct response programs, from list acquisition to the development of all materials.
Promotions LUBICOM's knowledge and success with promotion programs is invaluable in developing creative and different promotions programs. It has directed successful promotions for such clients as the Post Cereal Division of General Foods, Dannon Yogurt Company, DMC, a home sewing company, and Lea & Perrins amongst others.

Event Marketing and Management

Click here for full information about Event Marketing and Management

Brokerage Division

LUBICOM has in recent years helped businesses looking for distributors or people that wish to buy or sell a business. The Brokerage Division is the latest in LUBICOM's full compliment of business services.

In addition, the LUBICOM team has been involved in the marketing and management of special events for such industries as health care, religious institutions, Luggage and Leather Goods, Shoes and more than a dozen other trades.

LUBICOM can help you conceive, develop, plan and implement special events that will meet your organizational goals.

Web Development

In this cyber age, the Internet is an integral part of the marketing mix. LUBICOM consultants can help direct your Web development, including coordinating the work of a quality Web design team.

Our approach is to develop a strategic site that will lead to many new opportunities:

  • Industry analysis
  • Creative Writing
  • Superior Design
  • Compatibility with image and profile
  • e-commerce
  • site maintenance
  • periodic site updates

LUBICOM International

Lubicom has long been present in the international arena organizing tradeshows, conferences and marketing products worldwide. Among their accomplishments was Euro Kosher, a trade show dedicated to the kosher food industry in Europe. The expo held at the Paris Expo Center in the Porte de Versailles responded to the growing need for a variety of kosher foods for the growing Jewry across Europe.

The smashing success of the Eternal Jewish Family's Jerusalem Conference in Jerusalem Israel in 2006, created a demand for Lubicom to permanently take themselves international and open an office in Israel to accommodate the large amount of requests for services.

Currently, Lubicom is heavily involved in the planning of events in Canada and Europe for various clients. Their most recent conference was a seminar in Austria for the Eternal Jewish Family.