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American Friends of Laniado Hospital was founded in 1972 to assist with the continuous building and expansion of the outstanding, world-renown Laniado Hospital in Netanaya, Israel. American Friends of Laniado Hospital reached out to LUBICOM to effectively take their message and story from the Baby Boomer generation to Millennials, as a potential source of support for the future.


LUBICOM stepped up to the task to make American Friends of Laniado Hospital's generational transition, increasing brand awareness and creating broader exposure of their mission, increasing their media presence, improving fundraising efforts, launching a new website, and intensifying business development efforts.

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