challenge
Norman´s Dairy Delights is the dairy company that introduced Greek yogurt to the strictly kosher (Cholov Yisroel) market. It was only natural that they partner with LUBICOM, the firm that is credited with singlehandedly developing the kosher industry from the bottom up and turned Kosherfest into one of America´s premier food trade events. With a revolutionary product, Norman´s wanted to rebrand itself not simply as a regular yogurt company, but one that is at the forefront of innovation and advancement, a producer of the highest quality dairy products.
solution
Since coming on board, LUBICOM collaborated closely with Norman´s to help them revamp, rebrand, reposition, improve their media presence and exposure, and create their first-ever web presence.
services provided
- Marketing Strategy
- Branding
- Consulting and Planning
- Concept Development, Marketing and Management
- Public Relations
- Media Planning and Management
- Advertising - Creative and Management
- Website Planning and Development
- Social Media Marketing
- Guerrilla Marketing
- Event Planning and Management
