challenge
Streit´s Matzo has been in the business of making matzo for over 90 years, working out of their factory in Manhattan´s Lower East Side since 1925. The only family-owned matzo company in the US, Streit´s produces over 20 flavors of matzo, a variety of different matzo ball mixes, and other delicious kosher delicacies. LUBICOM came on board as Streit´s was in the process of selling their Rivington Street establishment to upgrade to a new, more modern facility. They had also just appointed former Housewife of New York star, Jill Zarin, as spokeswoman for the company. Streit´s chose LUBICOM for their expertise in marketing and public relations in the kosher food industry.
solution
Since forming a partnership with Streit´s, LUBICOM has arranged factory tours and interviews with the press, arranged store appearances and tastings with Jill Zarin, worked on launching their new e-commerce site, created a new cooking blog for Jill, and intensified Streit´s social media efforts.
services provided
- Marketing Strategy
- Consulting and Planning
- Public Relations
- Content Creation
- Website Planning and Development
- Social Media Marketing
- Event Planning and Management
