Our Mission

LUBICOM Marketing Consulting is dedicated to serve growth-oriented businesses and organizations with sound strategic planning and expert execution of marketing programs. It believes that the best managed companies and ultimately the most successful, focus on their strengths and yet are flexible enough to deal with change.

As a strategic marketing firm, LUBICOM Marketing Consulting helps its clients progress to the next level in reaching its targeted market, delivering its desired message, and in securing its ultimate positioning and branding. LUBICOM believes in helping businesses and organizations quickly adapt to rapid environmental changes in a technologically advanced age.


LUBICOM Marketing Consulting (LUBICOM LLC) was founded by Menachem Lubinsky in 1984 as a full service marketing firm, specializing in the targeted marketing of products and services to specific niche communities on a local, regional, and national scale.

The firm's strength has always been solid strategic planning and creative implementation, helping businesses and not-for-profit organizations move to their next level of growth and beyond.

LUBICOM's team consists of professionals who are expert in marketing research, creative development, media planning and placement, and special events management. This team often works as a group in implementing a strategic business plan.

The firm is notable for the diversity of its clients, ranging from some of the icons of American trade and industry to small start-up firms. LUBICOM has played a major role in some of the best known causes and events.

In 1987, LUBICOM marketed the very first Kosher Food and Jewish Life Show leading to its prominence in the marketing of kosher foods, marketing and management of trade shows, and ultimately producing its own events in major cities throughout the country. While working on these celebrated clients, LUBICOM never lost sight of its ability to help small to midsize clients achieve their marketing objectives.


Menachem Lubinsky, President & CEO of LUBICOM Marketing Consulting, is a seasoned marketing executive whose successes have spanned many industries.

Menachem is the recognized authority on the kosher food market. In addition to the international kosher food show, he is the founding publisher of Kosher Today, the leading trade publication on kosher for the food industry (http://www.koshertoday.com). Menachem and LUBICOM continue to be involved in Kosherfest and all aspects of the kosher food industry.

Mr. Lubinsky graduated from Baruch College with a Baccalaureate degree in Marketing Management and Market Research. He later received his M.B.A. in Marketing and Advertising from the same institution. He served as the founding director of the Boro Park Senior Citizens Center and Project COPE (Career Opportunities Preparation for Employment) a multi-million dollar job-training agency, and then as Vice President of Government and Public Affairs of Agudath Israel of America. In that capacity he represented the nation's 600 Jewish elementary, high school and postgraduate schools. He was a frequent visitor to Washington, Albany and City Hall, meeting with Presidents, Governors, Mayors and their administration.

Menachem Lubinsky served as President and as Chairman of the Board of the Metropolitan NY Coordinating Council on Jewish Poverty, with which he has been affiliated with for more than 30 years; Vice-President of Agudath Israel of America, (which in 1994 honored him with their Man of the Year Award and where he currently serves as a member of the Board of Trustees); a member of the Government Affairs Committee of the Jewish Community Relations Council of NY, Domestic Affairs Committee of UJA Federation, the Council of the Jewish Organizations of Flatbush, Chai Lifeline, the Private Industry Council of the City of NY, the NY State Procurement Council and Public Relations Advisory Committee of the Orthodox Union. In July 2002, he was honored by the American-Israel Chamber of Commerce and Industry for his efforts to assist Israel's food industry.

He and his wife Hindy, a speech pathologist and Director of the Graduate School of Speech and Audiology at Touro College, live in Brooklyn. They have 3 daughters and 11 grandchildren.

Menachem is supported by a great team including experts in marketing, advertising, media and communications, and social media management.