The Kosher Food Marke t- 2011
12,250,000 - Number of Kosher Consumers in the US
21% - Percentage of Americans who either regularly or occasionally purchases kosher products because they are kosher (i.e. kosher hotdog)
Why Americans Buy Kosher:
(Note: Respondents gave multiple answers in the 2003, 2005, and 2009 studies)
| 55% | health and safety |
| 38% | vegetarians |
| 16% | eat halal |
| 35% | taste or flavor |
| 16% | guidelines that they were produced |
| 8% | good products |
| 8% | keep kosher all the time |
| 8% | looking for vegetarian products, either for religious or dietary reasons |
1,300,000 - Number of year Round Kosher Jewish Consumers
3,500,000 - Total Number of Muslims and Other religions eating kosher products
7,450,000 - Kosher is Better
$12,500,000,000 – Dollar Value of Market
$305,000,000,000 – Dollar Value of Kosher Produced Goods – USA
$370,000,000,000 – Dollar Value of Kosher Ingredients Sold in USA
15% - Average Annual Growth (2005- 2008) – 10% June 2008-January 2011)
135,000 – Number of Kosher Certified Products (packaged goods)
300,000 – Number of Kosher Certified Ingredient Products
3,000 – Number of Products Certified in 2010
19,000 – Average Number of Kosher Products in US Supermarkets
10,650 – Number of Kosher Producing Companies and plants
40% - of Annual Kosher Sales to kosher consumers (year-round and holiday with some non-Jews buying items like Passover Coca Cola, Matzohs, Macaroons) is on eve of Passover
$86,000,000 – US Matzoh sales, 80% machine, 20% handmade (note: percentages are for volume not dollar sales).
$550,000,000 – Estimated sales of kosher meat with 45% being glatt or strictly kosher
***5,200,000 – American Jewish Population (some estimates are as high as 6.5 million)
78% - American Jews Observing Passover
Sources: Mintel Report (**March 2003, *May 2005, January 2009), Jewish Population Study, United Jewish Communities (September 2003), LUBICOM Kosher Analysis (October 2010)
***Some studies like the American Jewish Yearbook by the American Jewish Committee put the number of Jews in the U.S. at more than 6 million.
*updated September 2011