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Taking Leadership

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If you are an industry leader, don’t allow any daylight between you and your key competitor since you may never rebound. Take Blackberry, for example, some of their new phones like the Z 30 or the PRIV are as good or better than Apple but it may be a case of too little too late as they already lost most of their loyal base to Apple. Then there’s Nike that just came out with automatic shoelaces meaning that with a push of a button the shoe closes snugly around your foot. They are ahead of the game and certainly ahead of their key competitors like Adidas and Reebok. Often a successful brand takes its leadership so for granted that they do not take the next step, particularly in today’s rapidly moving technological age. There is a long list of iconic brands that made the mistake of being asleep at the wheel. Remember Kodak?

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