General Problem: Your competitor is doing gangbuster with a new product but your new product is a bomb and you know it. Release the new product even if it is less than perfect or sit back and watch the competitor pick off your market share? Continue reading Bad Product or No Product
1. Everyone is Away.
2. Noone reads anything anyway
3. Branding is a waste of time in the summer
4. Only seasonal ads generate any attention
Continue reading Ten Summer Marketing Myths
How should you deal with PR nightmares?
Here are three recent PR nightmares and my recommendations:
NIGHTMARE 1 –
Nightmare: Tom Brady, the star quarterback of the Patriots, a brand that is worth millions in endorsements has been tainted by his 4-game suspension for deflating footballs.
Continue reading Wake Up & Smell The Coffee – Dealing With PR Nightmares